Pretty eye-catching isn’t it?
It’s called a cinemagraph.
Cinemagraphs are perfect for social media posts and ads because of their attention-grabbing capability.
In fact, a recent split test was done between still images and cinemagraphs, watch the results…
Those are pretty amazing results!
Needless to say, if you do anything with social media or social media advertising…cinemagraphs can boost your ROI!
How to Create a Cinemagraph Yourself
So, you know you want to start using cinemagraphs in your marketing efforts. But, what is the best way to go about it?
Well, according to some quick research on ShutterStock, HD quality cinemagraphs will run you $79 or more.
For most of us, that is just too pricey.
The next option is create the cinemagraphs yourself.
Below are a couple of YouTube videos that demonstrate the process…
And here is one for Adobe After Effects…
So the problem with both of those methods is they require expensive software and training!
Thankfully, there is software specifically designed to create cinemagraphs with ease…
Flixel’s Cinemagraph Pro is a $199 per year software that also can include cloud storage.
Another option is Plotagraph Pro, which has a one-time $297 price tag.
But, the option I think you may want to consider is FlickGraph, from the team at Explaindio.
FlickGraph launches on December 13th at 10am for the amazing price of just $67.
That’s less than a single cinemagraph on ShutterStock!!
Watch this video to learn more about FlickGraph…
FlickGraph comes from the software team at Explaindio, which is one of the most respected software companies in the online marketing space.
To Sum Things Up
You have 3 choices when it comes to creating cinemagraphs…
- Buy other peoples’ cinemagraphs for a hefty price
- Create your own using expensive software
- Create your own using FlickGraph, an inexpensive alternative
For a very short time the team at Explaindio is allowing you to purchase FlickGraph at an introductory price of just $67.
Now you have to act fast to get this price. After December 20th the price goes up to $197, which is still a better deal than the other options!
You can purchase FlickGraph by clicking the link below…
You can also see some of FlickGraph bonuses you get when purchasing through my link.
Enjoy creating cinemagrahs and getting a better ROI on your marketing efforts!
This past week I released my first training course called, Twit Brigade.
Twit Brigade teaches you how to build an army of realistic-looking, realistic-acting Twitter followers that help build your authority and influence on Twitter, as well as drive more traffic to your website or business.
The strategy I am going to share today includes having a Twit Brigade in place, but it is not mandatory.
In order to boost engagement on Twitter our tweets need to be likable and retweetable (is that even a word?).
This means we need tweet text that grabs peoples’ attention and an image that draws them in.
Let’s start with the actual tweet itself…
Step 1 – Get Tweet Ideas
One way to get ideas about your tweet is to look to popular “trend” sites to see what is trending and how the sites are presenting that content…in other words…look at the headlines.
Head over to https://www.buzzfeed.com and look at what’s trending and especially pay attention to the headlines and images.
The strategy is to find headlines that you can easily tweak to make your own.
You could take “What’s It Like To Sell Weed For A Living?” and turn that in to “What’s It Like To Sell Cakes For A Living?” or “What’s It Like To Sell Yoga For A Living?”
You get the idea.
Whatever your niche is…craft the headline (or tweet in our case) to make it your own.
Step 2 – Analyze Your Headline…I Mean Tweet
Now that you have a possible idea for your tweet…let’s go see how it scores and whether we should use it or not.
Head over to http://coschedule.com/headline-analyzer.
Type or copy in your headline/tweet and click Analyze Now.
For my test I entered the title of this post – Here’s A Quick Way To Solve Your Twitter Engagement Problem.
The Coschedule analyzer rates your headline on several factors:
- Word use – common words, uncommon words, emotional words, and power words
- Length – how many characters are in your headline/tweet
- Word count – how many words are in your headline/tweet
- Sentiment – whether your headline conveys positive, negative, or neutral sentiment
In the case of my post title (and tweet text) it scored a 71 (green) so that is why I used it.
Step 3 – Create Your Tweet Image or Video
These days visual content matters…tremendously!!
When you add images and video to your tweets you instantly stand out from just text tweets.
So…use them to increase your Twitter engagement.
Even if you are not a graphics person (me) or a video person (me) or are color blind (me) and color stupid (me)…
you can create quality tweet images!
Head over to https://www.canva.com and create yourself account because you will be using this tool every day and loving it!
As you can see, Canva has a ton of pre-sized templates for your to work from.
For Twitter, click the Twitter Post template.
See the layouts on the left?
Look through them and find one that seems to go with your headline and is marked as FREE (you can pay for a layout if you like).
Tweak the text on the tweet based on your tweet content and then click the Download button.
You now have a quality text and a quality image…it’s time to tweet.
Step 4 – Grab Some Power Hashtags
Twitter reach is not all about the number of followers you have…it is also about using hashtags that people follow and search on…frequently.
Before you tweet your great text and image…head over to http://hashtagify.me to do some hashtag research.
Simply enter in a word that is related to your tweet (if about SEO type in SEO, if about cakes type in cake, etc.) and click the magnifying glass or hit the enter/return key.
When you get the results I like to view the in Table Mode. Simply click the Table Mode tab at the bottom of the results.
As you can see from these results for a search on “SEO”…it is a fairly popular hashtag.
Use this data to determine one or two hashtags to use at the end of your tweet.
Step 5 – Tweet (Let Your Twit Brigade Boost It)
The final step is to simply tweet your text and image.
Now, if you have a Twit Brigade they will automatically boost your tweet for you.
If you don’t, then your high-scoring text, quality image, and power hashtags should help your tweet garner more engagement.
Give this strategy a try and let me know what happens!
With so much technology and acronyms and buzz words and products names it is difficult to grab hold of the differences between products by any given company.
Take Google for instance.
They have AdWords and they have AdSense…what’s the difference between AdWords and AdSense?
Let’s take a look…
What is Google AdWords?
AdWords is Google’s online advertising program that utilizes a pay-per-click system where people can create ads, bid on keywords, and drive traffic to their website.
Let’s see how Google describes it…
If you want to reach new customers online, then advertising with Google AdWords might be right for you.
Your ad can appear when someone searches for terms related to your product or service, or when they’re on a website with content related to your business.
Keywords connect you with customers
Keywords are words or phrases you choose when you set up your AdWords campaign. These are terms you think your potential customers are likely to use when searching for products or services like yours.
By matching your keywords with the ads you create, you make it possible for your ad to show when someone searches for similar terms, or visits a website with related content.
For example, if you deliver fresh flowers, you could use fresh flower delivery as one keyword paired with an ad promotingfresh flower delivery. When someone searches Google using the phrase fresh flower delivery or a similar term, your ad might appear next to Google search results, or on other websites related to fresh flower delivery.
Step right up and enter the ad auction
So how does AdWords determine which ads should show? It all happens with a lightning-fast ad auction, which takes place every time someone searches on Google or visits a site that shows AdWords ads.
AdWords calculate a score, called Ad Rank, for every ad in the auction. Ad Rank determines your ad position and whether your ads are eligible to show at all. The ad with the highest Ad Rank gets to show in the top position, and so on. Your Ad Rank has three factors:
- Your bid – When you set your bid, you’re telling AdWords the maximum amount you’re willing to pay for a click on your ad. How much you actually end up paying is often less, and you can change your bid at any time.
- The quality of your ads – AdWords also looks at how relevant and useful your ad and the website it links to are to the person who’ll see it. Our assessment of the quality of your ad is summarized in your Quality Score, which you can monitor—and work to improve—in your AdWords account.
- The expected impact from your ad extensions and other ad formats – When you create your ad, you have the option to add additional information to your ad, such as a phone number, or more links to specific pages on your site. These are called ad extensions. AdWords estimates how extensions and other ad formats you use will impact your ad’s performance.
At the end of the day, what you pay
With cost-per-click (CPC) bidding, you’re charged only when someone is interested enough to click your ad and go to your website. You tell AdWords the most you’re willing to pay for a click on your ad (called the maximum cost-per-click bid), but you could be charged less.
You have control over your AdWords budget. You decide the average amount you want to spend each day. On the days when your ad is more popular, AdWords will allow up to 20% more of your average daily budget so you won’t miss out on those valuable clicks. But don’t worry, we’ll lower your maximum budget on other days so that, over the course of a month, your overall spend will average out to the limit you’ve set (assuming your campaign runs for the full month).
That excerpt is taken right from Google’s AdWords Help.
So, basically Google AdWords is where you create an ad, bid on keywords, and hopefully have your ad shown to searchers (or other Google distribution channels) to drive more traffic to your website.
No, let’s look at AdSense…
What is Google AdSense?
AdSense is a free way to display ads on your website and earn money from your site visitors who click on the ads.
Again, let’s see how Google explains it…
Google AdSense provides a way for website owners to earn money from their online content. AdSense works by matching text and display ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads the amount you earn will vary.
- You make your website ad spaces available by pasting ad code on your site, and choose where you want the ads to appear.
- Advertisers bid to show in your ad spaces in a real-time auction. The highest paying ad will show on your site. (hint – Google AdWords)
- We handle the process of billing all advertisers and networks for the ads on your site, to make sure you receive your payments.
Again, taken right from Google’s AdSense Help.
So, AdSense is for you if you have a website and want to try and earn money by letting Google display ads on your site.
Let’s Wrap This Up
Google AdWords costs you money.
Google AdSense earns you money.
Google AdWords drives traffic to your site.
Google AdSense takes traffic away from your site (but you earn money when it happens).
Want to learn more about AdWords?
If you would like to learn more about Google AdWords then consider picking up Local AdWords Income from the guys over at Offline Sharks (Tom Gaddis and Nick Ponte). Tom and Nick teach you what AdWords is and how to build campaigns for local businesses.
You can read my full review over at my Rave Review site.